REVEAL has been developed by the Borough Council of West Norfolk and King’s Lynn working with Collusion. Additionally, the project has been funded by Arts Council England, Norfolk County Council, Discover King’s Lynn and The Business Board. Collusion is a not for profit company based in Cambridge operating at the intersection of art, technology and human interaction. They create ambitious, disruptive, immersive works that consider the impact of emerging technology on society, inviting public engagement and interaction.

REVEAL has been created by team of diverse local, national and international talent.

'Active Reality' and 'REVEAL' are concepts developed by Simon Poulter and Marcus Romer, as open source frameworks that anyone can use.